Brand & Content Strategist (Digital Marketing) Wuse Zone 7

Krystal Digital is a full service ICT company which specializes in the development, research, deployment and creation of customized and service oriented software applications.

Our organization has a strong competence in providing secure and continuously available Information technology/infrastructure solutions to organizations, institutions and parastatals as required which helps its clients drive efficiency and improve its service delivery. The company has several notable products; Krystal IT Academy, Central Billing System, iLearnNG and Myskool portal to her credit alongside other non-disclosed works. We are  recruiting to fill the position below:

 Job Title: Brand & Content Strategist (Digital Marketing)

Location: Wuse Zone 7, Abuja (FCT)

Employment Type: Full-time, Hybrid About the Role

We're looking for a Brand & Content Strategist to shape and protect how our company shows up online, in the media, and at the events that matter to our industry. You'll be the driving force behind our public image, earning media coverage, building our presence across all social media platform particularly on LinkedIn and X (Twitter), and making sure anyone searching for us or our products finds us first. This role is less about chasing new leads and more about deepening the relationship we already have with our audience turning visitors into repeat visitors, and our website into the definitive destination for our products.

Develop and execute a brand positioning strategy that keeps the company top-of-mind in its industry Develop product messaging and unique value propositions (UVP) that resonate with our target audience Own SEO strategy for the corporate website and all product pages, optimizing content, structure, and metadata for visibility Plan, launch, and optimize performance marketing campaigns (paid and organic) to drive high-quality traffic to the website and products Design content and engagement strategies focused on retaining existing customers and repeat website visitors Build nurture content (email, social, on-site) that keeps the audience engaged after first contact Plan and manage content calendars aligned with brand and business goals Create compelling, brand-aligned content (text, graphics, video) for the website, blog, social media, and email Collaborate with the design team on high-quality visuals and promotional materials Maintain consistent tone, messaging, and brand identity across every channel Lead the company's presence on LinkedIn and X (Twitter) as primary platforms, with supporting presence on Instagram, Facebook, and TikTok as needed Plan and execute campaigns that build community, drive engagement, and reinforce brand authority Respond to audience interactions promptly and professionally, protecting brand voice at every touchpoint Identify and pursue media coverage opportunities press features, interviews, guest contributions, industry roundups Identify and secure event sponsorships and speaking opportunities that boost brand visibility and credibility Track return-visit rates and time-on-site across the company's digital properties Track KPIs including media mentions, share of voice, website traffic, organic search performance, and audience retention Prepare monthly performance reports with insights and actionable recommendations Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn/X analytics) to monitor trends and refine strategy Interpret metrics and turn data into clear, actionable recommendations Run content marketing initiatives that help the brand attract and engage its audience Design and execute email marketing flows by nurturing, automation, and conversion of leads Apply basic SEO principles to improve organic visibility Manage CRM and marketing automation tools to support the customer journey Run PPC campaigns and manage budgets for maximum ROI

Qualification and Experience

Bachelor’s Degree in Marketing, Communications, or a related field. 2-4 years of proven experience in a digital marketing role. Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools). Strong copywriting, storytelling, and content creation skills. Data-driven mindset with the ability to translate analytics into actionable strategies. Ability to manage multiple projects, meet deadlines, and work collaboratively.

Performance Marketing & Campaign Management Email Marketing (nurturing, automation, conversion) Brand Strategy & Positioning Public Relations & Media Relations Event Sponsorship & Partnerships LinkedIn & X (Twitter) Growth Strategy Content Strategy & Development SEO (corporate and product-level) Customer Retention & Engagement Content Social Media Management Analytics & Reporting (Google Analytics, Meta Business Suite, platform analytics) Copywriting & Visual Storytelling Cross-functional Collaboration (design, product teams) Brand Voice Consistency

Prior experience marketing IT/tech products or services Familiarity with marketing budget management Basic design or copywriting skills.

N300,000 monthly. Application Closing Date

7th October, 2026. How to Apply

Interested and qualified candidates send their CV, including a link to their portfolio, to: [Email hidden - Login to reveal] using the  Job Title as the subject of the mail.