Business Development Manager Ikeja

BrandEye Media Limited is a distinguished full-service Media Strategy, Planning, and Buying Agency. BrandEye Media Limited was founded on November 7th, 2013, with our corporate headquarters located at 20 Mobolaji Bank Anthony Way, Ikeja, Lagos. We are  recruiting to fill the position below: FindRecruiters

 Job Title: Business Development Manager

Location: Ikeja, Lagos

Employment Type: Full-time Discover moreBuy MapsShop African ArtSearch JobsJob Purpose

The Account Lead (preferably a female) for gender balance – New Business Development will be responsible for driving sustainable revenue growth by developing and executing the agency's BTL and Experiential Marketing business strategy. The role leads new business acquisition, strategic account development, and commercial negotiations while building long-term relationships with corporate decision-makers across key industries. The Account- Lead will own the agency's new business pipeline, lead competitive pitches, oversee proposal development, mentor business development personnel, and collaborate with Strategy, Creative, Content, Digital, Planning and Client Service teams to deliver integrated marketing solutions that generate profitable growth. This role carries significant commercial responsibility and is expected to contribute directly to the agency's annual revenue objectives. The ideal candidate will be a hybrid thinker, strong in client relationship management, analytically sharp, creatively minded, and capable of translating insights into actionable marketing and media strategies.

Develop and execute the annual business development strategy for the BTL and Experiential Marketing division. Build and maintain relationships with Marketing Directors, Brand Managers, Procurement teams, and key decision-makers. Identify high-value business opportunities across FMCG, Telecommunications, Financial Services, Technology, Manufacturing, Healthcare, Energy, Public Sector, Real Estate, Hospitality, and Retail sectors. Lead strategic prospecting activities, industry networking, referrals, and partnership development. Position the agency for inclusion in competitive pitch opportunities and preferred vendor lists.

Own the commercial pipeline from prospect identification through contract execution. Lead pricing strategy and commercial negotiations while protecting agency profitability. Develop accurate sales forecasts and pipeline reports. Ensure healthy gross margins across all new business wins. Drive cross-selling and upselling of Digital, Creative, Media, PR, Production, Content, and Experiential services.

Lead end-to-end pitch management. Coordinate cross-functional proposal development involving Strategy, Creative, Finance, Production, and Operations. Deliver compelling client presentations and defend agency recommendations before executive stakeholders. Improve pitch conversion rates through structured opportunity qualification and solution selling.

Establish trusted advisor relationships with senior client stakeholders. Ensure seamless transition of won accounts into delivery teams. Identify opportunities for account expansion and long-term partnerships. Conduct regular executive business reviews with strategic clients.

Lead, coach, mentor, and develop Business Development and Account personnel. Set quarterly objectives and monitor individual performance. Build a high-performance sales culture driven by accountability and collaboration. Recommend training interventions and succession plans.

Monitor industry trends, consumer behaviour, procurement practices, and competitor activities. Identify emerging experiential marketing opportunities and new service offerings. Recommend strategic partnerships that enhance agency competitiveness.

Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline. MBA or relevant postgraduate qualification is an advantage. Professional certification in Sales, Marketing, Project Management, or Business Development is desirable. 7–10 years' experience within an Advertising, Experiential, Media, or Integrated Marketing Communications Agency. Minimum of 4 years leading business development or client service teams. Demonstrated success in winning high-value marketing contracts. Strong experience leading competitive agency pitches. Existing network of senior marketing and procurement decision-makers is highly desirable.

Revenue generation Opportunity qualification Financial analysis Pricing strategy Contract negotiation Profitability management

Consultative selling Solution selling Pipeline management Strategic prospecting Key account acquisition Market penetration

Executive stakeholder management Relationship building Client advisory Conflict resolution Strategic account planning

Team management Coaching and mentoring Performance management Change leadership Decision-making

Experiential Marketing Brand Activations Shopper Marketing Trade Marketing Event Marketing Digital Integration Consumer Engagement Integrated Marketing Communications (IMC)

CRM platforms Microsoft Office Suite PowerPoint presentation development Budgeting and commercial reporting Proposal writing and pitch development

15th October, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the  Job Title as the subject of the email.

Note: Only qualified candidates would be contacted!