Client Relationship Manager

Position Overview


The role is tasked with spearheading and overseeing sales initiatives within the Lagos region and surrounding areas. The primary focus is on formulating and executing an innovative, growth-oriented commercial strategy, with a particular emphasis on exploring new opportunities and markets.
The Client Relationship Manager will be accountable for driving customer acquisition, meeting revenue targets, and providing overall direction for all sales and marketing endeavors. This includes developing strategies for market competitiveness, product definition/pricing, and distribution/diversity.


Key Duties


Formulate strategies to foster profitable growth and efficient company operations.
Serve as the company's external representative to enhance its profile and maximize business development opportunities.
Maintain comprehensive knowledge of the company's products and services to effectively address customer inquiries.
Ensure all commercial activities align with or surpass budget, cost, volume, and efficiency targets in accordance with business objectives.
Strive to meet sales targets and achieve growth by successfully attaining set goals.
Cultivate and nurture strong, enduring customer relationships through partnership and understanding of their needs.
Collaborate with the Head of Sales & Marketing to ensure consistent lead generation.
Assist the Head of Sales & Marketing in creating and implementing annual work and resource plans, ensuring alignment with overall company strategy.
Identify business prospects by recognizing potential clients and evaluating their industry position; research and analyze sales opportunities.
Sustain client relationships by offering support, information, and guidance; explore and recommend new opportunities and improvements in profitability and service.
Perform precise cost calculations to provide accurate quotations to customers.
Achieve organizational growth and sales targets through effective planning and budgeting.
Develop and implement a strategic business plan to expand the company's customer base and ensure a strong market presence.
Present sales, revenue, and expense reports along with realistic forecasts to your line manager.
Work in conjunction with the Technical team on sales technology initiatives.
Ensure proper utilization of CRM and other sales applications.
Provide training and ensure adherence to the sales process.
Contribute to team efforts by accomplishing related tasks as needed.
Ensure all sales representative activities comply with the Company's Code of Conduct guidelines.
Fulfill marketing and organizational mission by completing related tasks as required.
Safeguard the organization's value by maintaining confidentiality of information.
Stay current with job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations.
Coordinate with vendors and other IT personnel for problem resolution.
Generate qualified leads and new business in line with the Company's commercial objectives.
Establish effective relationships with potential and existing customers.
Consistently present a positive and enthusiastic image of the Company and its products and services to ensure a professional brand image is maintained at all times.
Represent the company as a spokesperson at industry events.
Carry out additional duties as assigned by the Head of Sales.



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