Copywriter Remote

Dokitami is a healthcare company focused on making quality, personalised healthcare more accessible and convenient across Nigeria. We connect patients with trusted healthcare professionals and services through a technology-enabled care experience. We are building a patient-centred healthcare experience that combines convenience, professional care, and accessibility. We are  recruiting to fill the position below:

 Job Title: Copywriter

Location: Remote

Employment Type: Full-time

Department:Creative, Brand & Medical Communications About the Role

Dokitami is looking for a Copywriter who can create clear, persuasive, emotionally engaging, medically responsible, and conversion-focused content across multiple marketing and communication channels. The role goes beyond simply writing. The Copywriter is expected to understand the target audience, research customer needs and objections, develop strong creative angles, produce compelling copy, and continuously improve content based on feedback and performance data.

Write copy for Facebook and Instagram advertisements, including static ad copy and multiple creative variations. Develop video advertisement and UGC scripts. Create landing pages, sales pages, website copy, and product pages. Write email, WhatsApp, and SMS campaigns. Develop blogs, social media content, captions, headlines, hooks, CTAs, and product descriptions. Support promotional campaigns, offer launches, retargeting campaigns, educational content, and lead-generation campaigns. Prepare printed and partner marketing materials and internal marketing communications when required. Conduct audience, customer, competitor, and market research to inform copy. Work closely with Creative, Design, Video, Medical Communications, Media Buying, Sales & Communication, and  Business Development teams. Develop different messaging angles based on audience needs, objections, desired outcomes, and customer language. Review campaign and marketing performance data and use insights to improve future copy. Receive feedback, revise quickly, and maintain version control. Maintain and organise a library of high-performing copy, hooks, headlines, scripts, offers, testimonials, FAQs, and objection responses.

Performance Expectations

Output– completed deliverables and turnaround time Quality– accuracy, brand consistency, and revision rate Marketing Performance– CTR, CPL, conversion, lead quality, sales, and landing-page performance where attributable Creativity– quality of hooks, angles, and messaging variations Reliability– attendance, availability, responsiveness, and communication Improvement– ability to apply feedback, reduce repeated errors, and use performance data to improve copy

Daily & Weekly Expectations

Check Slack and company communication channels. Review assigned tasks and deadlines. Prioritise urgent deliverables. Conduct necessary research. Write, self-edit, verify, and submit copy. Respond to feedback and complete revisions. Collaborate with relevant team members. Organise completed work and communicate blockers early.

Review completed and outstanding work. Analyse campaign feedback and copy performance. Review winning and underperforming copy. Identify new creative angles. Review customer objections and market developments. Update the copy library. Identify opportunities for improvement. Prepare for upcoming campaigns.

Healthcare & Medical Copy Requirements

Because Dokitami operates in healthcare, the Copywriter must maintain a high level of accuracy and responsibility when handling medical information. The role requires careful handling of medical claims, clinical statistics, treatment outcomes, safety claims, contraindications, medical recommendations, scientific evidence, and product capabilities. Content requiring clinical verification must go through the appropriate Medical Communications or clinical approval process. The Copywriter must not fabricate medical claims, statistics, testimonials, or product information.

What We’re Looking For:

A strong and versatile writer with excellent written communication skills. Creative and capable of developing multiple messaging angles. Strong in audience and market research. Commercially aware and focused on conversion and business impact. Comfortable working in a fast-paced environment with tight deadlines. Able to work independently with minimal supervision. Highly responsive and accountable in a remote environment. Open to feedback and committed to continuous improvement. Detail-oriented, particularly when handling healthcare-related content. Able to understand customer psychology, objections, motivations, and desired outcomes. Comfortable collaborating with cross-functional teams.

Remote Work Requirements

As this is a fully remote position, the successful candidate must have:

Reliable internet connection Backup internet/mobile data Reliable electricity and backup power where necessary Functional laptop/computer Functional mobile phone Company email and Slack access Required writing/productivity software Suitable professional working environment The Copywriter is expected to remain available and responsive during designated working hours from Monday to Saturday, with Sunday as the regular weekly day off.

Customer Psychology + Research + Creativity + Brand + Healthcare Accuracy + Commercial Strategy + Speed This is an execution-focused role for someone who can work independently, produce high-quality copy quickly, take ownership of assignments, and continuously improve based on market and performance insights.

Schedule: Monday–Saturday Rest Day: Sunday Work Style: Fast-paced, independent, collaborative, execution-focused

Total Monthly Compensation: ₦300,000 ₦250,000 Base Salary ₦50,000 Work Support Allowance The ₦50,000 allowance is intended to support remote-work expenses such as internet, mobile data, communication, software, digital tools, and other incidental work-related expenses.

30th September, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the job title as the subject of the mail.

Application Instruction

Your current area of residence in Lagos. Your contact details, including your WhatsApp phone number.

Note: Only shortlisted candidates will be contacted.