Givanas Group is a dynamic and innovative multi-business organization that operates across industries, providing high-quality products and services to customers in West Africa. Givanas also enhances the quality of life for people worldwide by delivering high-quality products and services that enrich their daily experiences. They aspire to be an indispensable part of consumers’ lives, ensuring that their brands resonate with customers across cultures and geographies.
We are recruiting to fill the position below:
Job Title: Regional Sales Manager (Personal Care & Home Care)
Location: Apapa, Lagos
Employment Type: Full-time Recruiterdashboard access
Job Summary
We are seeking a Regional Sales Manager to lead sales performance across the Lagos region.
This is a key commercial role with responsibility for driving revenue growth, expanding market coverage, strengthening distributor and customer relationships, and leading the regional sales team to deliver consistently against targets.
We are particularly interested in candidates with strong experience within cosmetics, beauty, personal care, fragrances, body care, home care or closely related FMCG categories and a solid understanding of the Lagos market.
Key ResponsibilitiesDevelop and execute regional sales strategies aligned with business objectives.
Drive revenue, profitability, customer acquisition and market-share growth across Lagos.
Lead, coach and manage the regional sales team, setting clear targets and performance expectations.
Build and maintain strong relationships with distributors, wholesalers, retailers, key accounts and other strategic customers.
Identify new business opportunities, territories and channels for growth.
Manage territory coverage and route-to-market execution.
Monitor distributor performance, stock availability, market penetration and sales activities.
Track regional sales performance against targets and budgets.
Analyse sales trends, competitor activity, pricing and customer behaviour to support commercial decisions.
Maintain a strong sales pipeline and drive conversion of new business opportunities.
Prepare accurate sales forecasts and periodic performance reports.
Monitor customer retention, repeat business and receivables where applicable.
Represent the business at relevant customer meetings, trade activities and industry engagements.
RequirementsBachelor’s Degree or HND in Marketing, Business Administration, Economics, Management or a related discipline.
5–8 years of progressive sales experience, with at least 2–3 years in a sales leadership or regional management capacity.
Strong track record of meeting or exceeding sales and revenue targets.
Relevant industry experience is important. Candidates should have strong exposure to cosmetics, personal care, beauty, fragrance, home care or closely related FMCG products.
Strong knowledge of the Lagos market, including distributor, wholesale, retail and route-to-market dynamics.
Proven experience managing sales teams, distributors, key accounts and territories.
Strong commercial, negotiation and relationship-management skills.
Good understanding of sales forecasting, pipeline management and performance reporting.
Proficiency in Microsoft Office, CRM and relevant sales-reporting tools.
Ability to travel extensively within the Lagos region.
What We’re Looking For:
We need a strong commercial leader who can hit the ground running, take ownership of the Lagos region and quickly drive execution, team performance and market growth.
Application Closing DateNot Specified.
How to Apply
Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the Job Title as the subject of the email. Recruiterdashboard access
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Note: Only shortlisted candidates are contacted.
