Head of Marketing Abuja

Skyline International Tourism & Hospitality Ltd (SITH) is the hospitality division of the Skyline Group. Established in 2019, SITH is the franchisee for Pizza Hut in Nigeria, operating in all regions except Lagos. Pizza Hut, part of Yum! Brands, was built on the belief that pizza night should be special. It delivers more pizza, pasta and wings than any other restaurant in the world, and it introduced America to Pan Pizza.

SITH is growing fast. We plan to launch three additional food and beverage brands in Nigeria and to invest in and operate 4 and 5-star hotels in the Central and North Central regions. We are part of the Skyline Group, founded in 1990 in education and now active in real estate, F&B, manufacturing, and IT services and consultancy across the UAE, Canada, the USA, India, and increasingly Africa, with Nigeria as its primary focus. We are  recruiting to fill the position below:

 Job Title: Head of Marketing

Location: Abuja

Employment Type: Full-time The Role

We are seeking an experienced, commercially minded, and results-driven Marketing Manager to lead marketing for Pizza Hut, Movenpick Ice cream and Streat Cafein our operating regions. You will own customer acquisition, brand growth, and sales, making Pizza Hut the preferred pizza and casual dining brand in every market we serve. You will work within global brand standards while adapting campaigns to what moves local customers. This is a hands-on, target-driven role for a proven QSR marketer who understands how to drive footfall, delivery orders, and repeat business, and can show the numbers.

Develop and execute regional marketing strategies that grow brand awareness, customer acquisition, footfall, orders, and sales. Ensure all activity complies with Pizza Hut and Yum! brand guidelines and franchise approval processes. Conduct market and competitor research to identify growth opportunities, pricing gaps, and emerging QSR trends. Support the marketing side of new store openings and future SITH brand launches. Plan and deliver local campaigns tailored to each city and catchment area. Manage promotions, seasonal offers, product launches, events, and activations from planning to post-campaign review. Oversee digital and traditional marketing (social, outdoor, radio, community channels) in collaboration with the Social Media Manager. Drive dine-in, takeaway, and delivery channel growth, including third-party delivery platforms. Identify, pitch, and close corporate clients, offices, schools, institutions, and event organisers for bulk and catering orders. Build long-term relationships with key accounts to secure repeat business. Develop mutually beneficial partnerships with businesses, communities, influencers, payment providers, and delivery platforms. Negotiate promotional collaborations that extend reach at controlled cost. Design and run loyalty, referral, and repeat-purchase programmes. Use customer and sales data to improve retention, order frequency, and average order value. Set campaign targets and manage marketing budgets responsibly. Deliver regular reports on leads, customers acquired, campaign performance, sales generated, and ROI.

B.Sc./HND in Marketing, Business Administration, Mass Communication, or a related field. Minimum 5 years' marketing experience in QSR, restaurant, or food and hospitality, preferably with a multi-outlet or franchise brand. Strong grasp of local marketing, promotions, partnerships, and customer acquisition. Experience with delivery-platform marketing and CRM or loyalty programmes is an advantage. Excellent communication, negotiation, presentation, and relationship-management skills. Strong commercial awareness, with experience working to targets and budgets. Solid analytical and reporting skills. Self-driven, and comfortable in a fast-paced, multi-location environment. Willingness to travel within operating regions when required.

What We Offer

Competitive compensation, commensurate with experience and performance Work with a globally recognised brand backed by an international group Room to grow as SITH expands into new F&B brands and hospitality. 

20th October, 2026.  How to Apply

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