Communications Officer Role

Description


As a Communications officer at Pullus Africa, your primary responsibility will be to build and promote the company's brand image, increase visibility and support business growth through strategic marketing and effective communication.
You will play a vital role in planning and executing marketing campaigns, managing digital content and coordinating with internal teams to ensure consistency in messaging.
You will also develop materials that support sales efforts and engage various stakeholders in the agricultural sector, particularly smallholder farmers, commercial poultry producers and related organizations.


Responsibilities


Devise and execute comprehensive communication plans aligned with organisational goals.
Create strategies to enhance the organisation's public image and brand.
Produce engaging and effective content for various communication channels, including press releases, newsletters, social media,speeches and the organization's website.
Manage and update content on digital platforms to ensure accuracy and relevance.
Build and maintain positive relationships with media outlets, journalists and influencers.
Gather customer and industry feedback to refine marketing messages and strategies.
Handle media inquiries and arrange interviews, press conferences and other events.
Develop and implement internal communication strategies to ensure effective information flow within the organization.
Create and distribute internal newsletters, memos and updates.
Act as a spokesperson during times of crisis, providing accurate and timely.information to the media and the public.
Coordinate and execute communication strategies for events, conferences and other organizational activities.
Ensure effective promotion and coverage of events.
Oversee and manage the organization's social media accounts.
Create engaging content and monitor social media trends.
Work closely with marketing, HR, and other teams on communication initiatives.
Creates timely reports for all communication campaigns.
Prepare and manage the organization’s budget regarding communication.
Conduct surveys or contact people of the target audience to understand their views.
Ensure that all marketing and communications material align with the brand’s standards.
Maintain digital media archives (photos, videos).
Assist Customer Service when necessary.
Any other duty assigned by the Organisation.


Requirements


Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
Minimum 5 years of experience in marketing, communications, or a related role, preferably within the agricultural or agri-tech industry.
Proven experience developing and executing successful marketing campaigns.
Strong writing, editing and verbal communication skills.
Proficiency in digital marketing tools, social media platforms and content management systems.
Graphic design or multimedia skills are an added advantage.
Ability to manage multiple projects, prioritize tasks and meet deadlines.
Knowledge of the poultry industry or agricultural sector is a plus.
Creativity, attention to detail and strong organizational skills.
Bilingual abilities are an added advantage.
Resides in Kaduna.