Digital Marketer (Male) Abuja

Universe Group Limited - We are a real estate company with a media offshoot, We handle sales of properties, land and estates, we run a property brokerage system, we also handle property shoot which includes editing and compiling both camera and drone shots. We are  recruiting to fill the position below:

 Job Title: Digital Marketer (Male)

Location: Abuja (FCT)

Department: Marketing & Communications

Reports To: Managing Director / Marketing Manager Job Summary

The Digital Marketer will be responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, drive sales, and improve the company's online presence. The ideal candidate must have practical experience managing digital campaigns, social media platforms, online advertising, and digital analytics.

Develop and implement comprehensive digital marketing strategies aligned with company objectives. Manage the company's social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels. Plan, create, and execute engaging digital marketing campaigns. Develop content calendars and ensure consistent online brand communication. Manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms. Monitor advertising budgets and optimise campaigns for better performance and return on investment. Generate quality leads through digital marketing campaigns. Conduct market research and competitor analysis to identify digital marketing opportunities. Monitor website traffic, social media engagement, and campaign performance. Use analytics tools to measure campaign effectiveness and prepare performance reports. Work closely with graphic designers, content creators, photographers, and video editors. Develop strategies to increase followers, engagement, website traffic, and customer conversion. Manage email marketing campaigns and customer communication where applicable. Implement SEO strategies to improve online visibility and search engine rankings. Identify digital trends, emerging platforms, and innovative marketing opportunities. Ensure all digital content aligns with the company's brand identity and communication standards. Manage online customer engagement and respond to enquiries professionally. Recommend improvements based on campaign data and customer behaviour.

Key Performance Indicators (KPIs)

Growth in social media reach and engagement. Number of qualified leads generated. Website traffic and online visibility. Advertising campaign performance and ROI. Cost per lead and customer acquisition cost. Sales and conversions from digital campaigns. Consistency and quality of published content. Monthly digital marketing performance reports.

Required Qualifications and Skills

Bachelor's degree or relevant certification in Digital Marketing, Marketing, Communications, or related fields. 3–5 years of proven digital marketing experience. Practical knowledge of Meta Business Suite and Meta Ads Manager. Strong knowledge of Google Ads and Google Analytics. Experience with SEO, email marketing, and lead generation. Excellent content planning and social media management skills. Knowledge of Canva, basic graphic design, and content creation tools. Strong analytical and reporting skills. Understanding of branding, customer acquisition, and online sales strategies. Ability to work independently and deliver measurable results.

Not Specified. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using the job title as the subject of the email.