Social Media Manager / Content Creator (Lifestyle) Victoria Island

At Elvaridah, we emphasize on the critical matters and prospects of organizations such as business growth, strategy, planning, marketing, structure, and people management across different industries. We help companies focus on the growth of their businesses while aligning costs with strategy. With our all-inclusive approach and expertise, we capture values across the boundaries of any organization. Elvaridah focuses on optimizing all the different parts of a business as a unit. We are  recruiting to fill the position below:

 Job Title: Social Media Manager / Content Creator (Lifestyle) Recruitment& Staffing

Location: Victoria Island, Lagos

Reports to: CEO

Work Hours/Days: Hybrid (3 Days Onsite) 9:00 am to 5:00 pm Job Purpose

The Social Media Manager is responsible for shaping Mwanga’s online presence by developing and executing a strong social media strategy that drives brand awareness, engagement, and sales. This role ensures consistent storytelling, community growth, and impactful digital campaigns that reflect Mwanga’s identity as a premium lifestyle and fragrance brand.

Duties and Responsibilities

Develop and execute a comprehensive social media strategy aligned with Mwanga’s brand positioning, marketing objectives, and audience behaviour. Build monthly and quarterly content calendars, incorporating brand campaigns, product launches, sales cycles, collaborations, and seasonal moments. Stay updated on social media trends, evolving platform algorithms, best practices, and competitor activities to constantly refine strategy.

Conceptualize, plan, and produce high-quality content, including images, reels, carousels, GIFs, stories, and captions. Work closely with the teams to develop behind-the-scenes stories, product education posts, and customer testimonial content. Maintain a consistent brand tone, visual identity, and messaging across all digital platforms.

Respond promptly to comments, messages, tags, reviews, and mentions across all platforms. Foster strong community relationships by initiating conversations, Q&As, polls, challenges, and interactive stories. Identify, track, and nurture loyal customers, superfans, and potential brand ambassadors.

Implement organic growth strategies such as collaborations, giveaways, influencer activations, and viral content formats. Leverage platform tools (hashtags, SEO keywords, trending audio, user tagging, etc.) to boost discoverability. Create and manage paid social campaigns on Facebook, Instagram, TikTok, and other relevant platforms to increase reach and conversions.

Monitor key performance indicators, including engagement rate, reach, impressions, follower growth, website traffic, leads, and conversion metrics. Analyze content performance to optimize themes, formats, and posting times. Prepare detailed monthly reports with insights, learnings, and recommendations to guide decision-making.

Produce compelling, conversion-driven content that showcases product benefits and drives purchase intent. Drive traffic to the online store, WhatsApp, DMs, and physical retail locations through effective call to action(CTAs). Launch digital campaigns, flash sales, or exclusive social media offers aimed at boosting revenue.

Identify, recruit, and coordinate micro, macro, and niche influencers who align with Mwanga’s aesthetics and audience. Manage influencer deliverables, timelines, approvals, and performance tracking. Oversee collaborations and partnerships with complementary brands to expand reach and visibility.

Use scheduling and management tools (Meta Business Suite, Later, Hootsuite, Planoly, etc.) to ensure timely, consistent posting. Manage and optimize all brand platforms, including Instagram, Facebook, TikTok, X (Twitter), and Pinterest, per platform-specific strategies.

Monitor brand mentions and online sentiment in real-time. Address negative feedback, customer complaints, and emerging issues with tact and professionalism to protect brand reputation. Escalate critical issues to management when necessary.

Test new content formats, emerging platforms, and creative storytelling techniques (e.g., Threads, TikTok trends, B2B LinkedIn). Develop innovative campaign ideas and recurring content series such as “Scent Stories”, “Behind the Candle”, or “Mwanga Moments”. Lead or support digital components of exhibitions, pop-ups, and brand events.

Qualifications and Competencies

Bachelor’s Degree in Marketing, Mass Communication, Communications, Journalism, Public Relations, Digital Media, or a related field. Proven experience as a Social Media Manager, Content Creator, or similar role. Strong portfolio showcasing social media campaigns, graphic designs, videos, and written content. Proficiency in social media management and content creation tools such as Canva○, CapCut○, Adobe Express○, or related software. Knowledge of major social media platforms, including Instagram○, Facebook○, TikTok○, LinkedIn○, and YouTube○. Excellent content creation, writing, and visual storytelling skills An analytical mindset with the ability to interpret data Creative thinker with strong trend awareness Strong communication and community management skills Ability to multitask, manage fast-paced content demands, and be proactive Detail-oriented with strong organizational skills Ability to multitask, manage fast-paced content demands, and be proactive Detail-oriented with strong organizational skills Basic proficiency in photography, videography, and editing tools.

Not Specified. How to Apply

Interested and qualified candidates should send their Applications to: [Email hidden - Login to reveal] using the  Job Title as the subject of the mail.