Lheon Consulting Limited is a strategy development and talent consultancy company, devoted exclusively to career shaping and personal development activities.We work globally with professionals and experts in the financial sectors to offer resourceful training, assessment and recruitment services to financial and non-bank financial institutions through use of innovative technologies to achieve a perfect workplace.
We are recruiting to fill the position below:
Job Title: Trade Manager - Wine & Spirits Jobsearch platform
Location: Rivers
Employment Type: Full-time
Responsibilities
Trade Strategy & Planning
Develop and implement trade marketing strategies aligned with overall sales and brand objectives.
Develop monthly and quarterly trade plans to achieve volume, revenue, distribution, and visibility targets.
Identify market opportunities, emerging channels, and trends within the wine and spirits industry.
Develop plans for new product launches, promotions, activations, and seasonal campaigns.
Sales & Distribution
Drive sales volume, revenue, distribution, and market penetration across assigned territories.
Develop and maintain strong relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs, and other trade partners.
Monitor product availability and ensure adequate stock levels across key outlets.
Identify new business opportunities and expand the company's customer base.
Work closely with the sales team to achieve agreed sales targets.
Trade Marketing & Brand Visibility
Ensure effective execution of trade promotions, activations, tastings, and brand visibility initiatives.
Develop and implement point-of-sale visibility standards across outlets.
Ensure proper placement and presentation of products within key accounts and retail outlets.
Monitor competitor activities, pricing, promotions, and visibility and provide actionable market intelligence.
Coordinate with the Marketing team on brand activations and consumer engagement activities.
Key Account & Channel Management
Manage and grow relationships with key accounts within the on-trade and off-trade channels.
Develop channel-specific strategies for hotels, restaurants, bars, lounges, supermarkets, liquor stores, and other relevant outlets.
Negotiate commercial arrangements, promotions, and visibility opportunities within approved company guidelines.
Monitor account performance and identify opportunities for increased sales and distribution.
Team Management
Supervise and provide direction to Trade/Sales Executives, Brand Ambassadors, Sales Field Agents, or other assigned team members.
Set clear targets and KPIs for team members and monitor performance.
Conduct regular field visits and performance reviews.
Coach and develop team members to improve sales execution and customer engagement.
Ensure compliance with company policies and reporting requirements.
Market Intelligence & Reporting
Track sales performance, distribution, outlet coverage, market trends, pricing, and competitor activities.
Prepare weekly and monthly trade performance reports.
Provide management with insights on market opportunities, challenges, and recommended actions.
Monitor ROI on trade promotions and activations.
Maintain accurate records of trade activities, customer information, and outlet performance.
Budget & Commercial Management
Manage approved trade marketing and promotional budgets effectively.
Monitor spending against approved budgets.
Ensure trade activities deliver measurable commercial value.
Work with Finance and Sales teams to monitor customer accounts, collections, and commercial performance where applicable.
Key Performance Indicators (KPIs)
Achievement of monthly and quarterly sales revenue targets.
Achievement of volume targets.
Growth in numeric and weighted distribution.
Number of new active outlets acquired.
Outlet coverage and call frequency.
Product availability and stock-out rate.
Trade promotion execution rate.
Brand visibility and compliance across key outlets.
Growth in key account sales.
Customer retention and relationship development.
Trade marketing ROI.
Competitor and market intelligence reporting.
Team target achievement and productivity.
Accuracy and timeliness of sales/trade reports.
RequirementsInterested candidates should possess relevant qualifications and experience.
SalaryN400,000 - N500,000 per month.
Application Closing Date
15th November, 2026
How to Apply
Interested and qualified candidates should:Click Apply Now button to apply
How To Apply
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Make sure you are logged in and your email is verified (Register if you dont have an account).
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Click the Apply Now button above.
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Your default email application or the application link will open.
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Use a professional subject line such as Application for "Indicate Position"
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
